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PostPosted: Wed Oct 25, 2006 10:32 am
Post subject: 25:10:2006-2007 JCB Calendar reveals all
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JCB has launched its calendar for 2007, photographed by George Bamford, youngest son of JCB Chairman, Sir Anthony.


Now in its third edition, the calendar uses the female body with iconic JCB imagery. The 2007 calendar features silhouetted women covered in dripping yellow paint yellow symbolising JCB.

Planned eight months in advance, the consistent theme was the use of the colour yellow as the JCB identity. The execution, using the female form in an unusual setting, helps portray many of the company's brand values, notably 'a touch of humour'.

The production process involved one day casting followed by a five day photographic shoot. The selected girls were asked to pose individually while a make-up artist slowly poured yellow liquid latex over the model. Occasionally sections of the body were poured and photographed separately, other times the results were left to gravity.

"Photography is a family passion," explains Bamford. "My grandfather inspired me to pursue a career as a photographer. Photography is also a passion for my father."

Bamford has an enviable photographic career. He studied photography at the world-renowned Parsons School of Design in New York and later served his apprenticeship under John Swannell, Rankin and Antoine Verglas.

The limited edition 2007 JCB calendar is available to buy through the JCB online shop at www.jcbshop.com w/c 15 November 2006.
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PostPosted: Thu Nov 02, 2006 12:02 am
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albino ROLL ON THE NEW YEAR cheers

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